The the real world.ai is a practical guide to successfully deploying AI, based on the real-world experiences of leading startups and global enterprises. It outlines a human-first, responsible approach that’s proven to improve business results.

The phrase “imitation is the sincerest form of flattery” has been thrown around so many times that it’s lost some of its luster, but throughout the ’90s and early 00s, parodying or otherwise referencing The Real World was practically a rite of passage for television shows, movies, and even MTV itself. The show’s hallmarks—revealing roommates’ private thoughts in revealing confessionals, the reliable fights over dirty dishes and food (in MTV’s Reality Bites and the Shannen Doherty/Norm Macdonald sketch from SNL), the omnipresent hot tub (utilized in Drawn Together and referenced on Happy Endings)—were all used as shorthand for how staged and artificial the show really was.

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Some of the show’s more famous cast members have made their names in a variety of other ways: Real World: Philadelphia alum Karamo Brown is one of the Fab Five on Netflix’s Queer Eye, while Real World: San Francisco alum Jamie Chung has become a leading film actress. Even the self-centered, occasionally problematic Real World: Vancouver cast member Kim was able to build a career as an acclaimed author.

In a time when AI is becoming a part of almost every aspect of life, it’s important to understand how this technology can be deployed responsibly. In The Real World, Wilson Pang and Alyssa Simpson Rochwerger share dozens of AI stories from startups and global enterprises that have employed a responsible, human-first approach to deploy AI, and how they’ve seen it improve business outcomes.