Scent Marketing for Retail and Customer Experience

Scent Marketing for Retail and Customer Experience is one of our most powerful senses, with a direct connection to memory and emotion. For this reason, scent is a powerful tool to communicate brand identity and create an emotional connection with customers in a way that other marketing methods do not offer.

Scent-Based Customer Experience

The right scent can evoke feelings that align with your brand and encourage your customers to spend more time in your store. A pleasant, simple smell is often more memorable than an image, which tends to fade in memory after just three months. In addition, scents linger much longer than other sensory stimuli, making them an effective tool for creating a positive brand perception and increasing sales.

Scents can elicit a variety of different emotions, allowing you to target specific demographics with your marketing efforts. For example, the scent of a bakery or coffee shop can stimulate hunger and excitement, while a floral scent could create a sense of relaxation. It is also important to consider the context of your business, as some scents may not be appropriate in certain settings. For example, a floral scent may be incongruent with a sporting goods store, and a masculine fragrance may not fit in with a women’s clothing shop.

The ideal signature scent will be recognisable to your audience and match the needs of your brand, goals, product and ethos. Our expert advisers can help you choose the right scent to maximise your customer experiences and increase sales.